Digital Marketing Executive Jobs in Chennai Advertising Agency
⚡ Hiring Now🏫 Chennai Advertising Agency Employment Zones
Chennai's private advertising agencies provide creative strategy, media buying, and integrated campaign management for IT, manufacturing, automotive, healthcare, and commerce brands from offices in Guindy and Ambattur MIDC, employing Tamil-speaking copywriters, art directors, and account managers.
Advertising Agency employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Digital Marketing Executive positions in Chennai's private Advertising Agency sector. This is a full-time opportunity with a reputed Advertising and Marketing Communications employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Execute digital marketing campaigns across Google Ads, Meta Ads, and social media platforms for assigned client accounts at the advertising agency
- Manage social media content calendars, schedule posts, monitor community engagement, and compile monthly performance reports for clients
- Run and optimise Google Search and Display campaigns and Meta Ads campaigns within client-approved budgets and performance targets
- Perform on-page SEO tasks including keyword tagging, meta description updates, and basic content optimisation for client websites
- Track and report weekly and monthly digital campaign performance metrics including impressions, clicks, CTR, CPL, and ROAS across platforms
- Co-ordinate with the creative team to brief and collect digital ad creatives, social media visuals, and web banner assets for campaign deployment
- Stay updated on platform algorithm changes, new ad formats, and digital marketing best practices and apply relevant updates to client campaigns
🎓 Qualifications and Requirements
- Bachelor's degree in Marketing, Mass Communication, or any discipline with hands-on exposure to digital marketing campaign management
- Working knowledge of Google Ads campaign setup including Search, Display, and basic Shopping campaigns with conversion tracking
- Familiarity with Meta Ads Manager for creating and managing Facebook and Instagram campaigns across Awareness, Traffic, and Conversion objectives
- Basic understanding of SEO principles including keyword research, on-page optimisation, and tracking organic performance using Google Search Console
- Experience managing brand social media pages including content scheduling, community management, and monthly analytics reporting
- Google Ads certification from Google Skillshop or Meta Blueprint certification is preferred but not mandatory for entry-level roles
- Strong attention to detail for managing campaign budgets, tracking performance metrics, and delivering accurate client reports on schedule
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
Graduate in Mass Communication, Advertising, or Marketing for copywriting and account management roles; Diploma or B.Des in Graphic Design for art direction and design roles; Google Ads and Meta Blueprint certification for digital marketing and performance roles; HubSpot Content Marketing certification for content and inbound roles; MBA Marketing for brand strategy and account planning roles; Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative and production roles; Google Analytics for digital media roles; knowledge of Tamil advertising and consumer culture for Chennai market-facing roles
Frequently Asked Questions
What types of roles are available at private advertising agencies in Chennai?
Private advertising agencies in Chennai hire across creative, media, account management, and digital functions. Creative roles include copywriters, art directors, and creative group heads. Media roles include media planners and outdoor planning executives. Account management roles range from account executives to client servicing directors. Digital roles cover social media managers, performance marketing managers, and digital marketing executives. BTL activation and brand strategy roles are also active across Chennai agencies.
What qualifications are typically required for advertising agency jobs in Chennai?
Most entry-level creative and account roles at Chennai advertising agencies require a graduate degree in Mass Communication, Advertising, Journalism, or Marketing. Art direction and design roles typically require a B.Des or Diploma in Graphic Design. Digital marketing roles prefer Google Ads or Meta Blueprint certification. Senior strategy roles often require an MBA in Marketing. Practical portfolio evidence of campaigns, copy samples, or design work is weighted as heavily as formal qualifications by most Chennai agency hiring teams.
What is the career growth path at a Chennai advertising agency?
Advertising agency careers in Chennai typically follow a defined progression. Creative staff move from junior copywriter or junior art director through senior creative to creative group head and eventually creative director. Account management staff progress from account executive to account manager, group account manager, and client servicing director. Media staff advance from media planner to media manager. Digital specialists grow from executive to manager and then to performance or digital director. Senior leaders can progress to agency CEO or MD positions.
What does a Digital Marketing Executive do at a Chennai advertising agency?
A Digital Marketing Executive at a Chennai advertising agency manages the digital campaign execution function for assigned client accounts. This includes running Google Ads and Meta Ads campaigns, managing social media content and community, implementing basic SEO tasks, tracking performance metrics, and co-ordinating digital creative assets with the creative team. They are responsible for digital campaign delivery quality and report performance data to account managers for inclusion in client reviews.
How is a Digital Marketing Executive at an advertising agency different from one at a digital agency?
A Digital Marketing Executive at a traditional advertising agency works on digital as one channel within a broader integrated campaign that also includes TV, print, outdoor, and BTL. They co-ordinate digital activities alongside other media functions and need to understand how digital campaigns fit within the overall brand communication plan. At a pure digital agency, the role is entirely digital-focused with deeper specialisation in performance metrics, SEO, and content strategy without the broader media and BTL context.
What certifications help a Digital Marketing Executive at a Chennai advertising agency?
Google Ads certification from Google Skillshop is the most valued certification for Digital Marketing Executive roles at Chennai advertising agencies as it validates Search and Display campaign management skills. Meta Blueprint certification for Facebook and Instagram advertising is also highly regarded. Google Analytics certification demonstrates performance tracking ability. HubSpot Content Marketing certification strengthens candidates applying for roles with content and social media responsibilities. These free certifications materially improve shortlisting chances for entry-level positions.
What is the salary for Digital Marketing Executive in Chennai Advertising Agency in
A Digital Marketing Executive in Chennai earns between Rs.19,500 and Rs.43,500 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Digital Marketing Executive jobs in
0 - 3 Years of relevant experience is typically required for Digital Marketing Executive positions in Chennai's private Advertising Agency sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Digital Marketing Executive வேலைவாய்ப்பு. மாத சம்பளம் ரூ.19,500 முதல் ரூ.43,500 வரை. 0 - 3 Years અனுபவம் தேவை. Advertising Agency-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.