Digital Marketing Executive (Real Estate) Jobs in Chennai Real Estate Developer
⚡ Hiring Now🏫 Chennai Real Estate Employment Zones
Chennai's private real estate sector operates residential project marketing, commercial property leasing, and real estate consultancy from offices in Guindy and Ambattur MIDC, employing Tamil-speaking property consultants, site sales executives, and real estate managers.
Real Estate employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Digital Marketing Executive (Real Estate) positions in Chennai's private Real Estate Developer sector. This is a full-time opportunity with a reputed Real Estate and Property Development employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Plan and execute Google Search, Display, and YouTube ad campaigns for residential project lead generation.
- Manage Meta (Facebook and Instagram) ad campaigns targeting home buyer audiences in Chennai and nearby markets.
- Optimize campaign budgets, bids, and creatives to achieve target cost per lead for each residential project.
- List and manage property listings on real estate portals including 99acres, MagicBricks, and Housing.com.
- Monitor campaign analytics on Google Analytics and Meta Ads Manager and prepare weekly performance reports.
- Work with the design team to brief and review ad creatives, landing pages, and video assets.
- Integrate digital lead data into the CRM system and coordinate with pre-sales teams on lead quality feedback.
🎓 Qualifications and Requirements
- Graduate in Marketing, Mass Communication, or any discipline with a strong digital marketing portfolio.
- 1 to 4 years of experience managing Google Ads and Meta Ads campaigns, preferably for real estate.
- Google Ads certification and Meta Blueprint certification are preferred hiring criteria.
- Proficiency in Google Analytics, Meta Ads Manager, and performance dashboard reporting.
- Understanding of real estate buyer personas, search intent, and lead generation funnel optimization.
- Experience integrating digital leads with CRM tools such as Salesforce, Zoho, or developer-specific platforms.
- Basic knowledge of SEO and real estate portal listing management for organic traffic enhancement.
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
RERA (Real Estate Regulatory Authority) agent registration for sales roles; NAR (National Association of Realtors) India membership for senior sales; AutoCAD certification for project and engineering roles; PMP (Project Management Professional) for project managers; MBA in Real Estate or Construction Management for senior roles; CMA or CA inter for finance roles; RERA compliance awareness certification for all customer-facing roles
Frequently Asked Questions
What types of jobs are available in Chennai's private real estate sector?
Chennai's private real estate sector offers a wide range of roles spanning sales, CRM, construction, marketing, legal, finance, and corporate management. Residential project developers typically hire sales executives, pre-sales telecallers, site engineers, billing engineers, digital marketing executives, and CRM teams. Senior roles include project managers, sales heads, channel partner managers, and business development managers. The OMR corridor and Tambaram region are among the highest-demand employment zones for these positions.
What salary can I expect working for a real estate developer in Chennai?
Salaries in Chennai's private real estate sector vary significantly by role and experience. Entry-level pre-sales and collection executives typically earn Rs 15,000 to Rs 35,000 per month. Mid-level engineers and CRM executives earn Rs 22,000 to Rs 68,000. Senior sales managers and project managers earn Rs 55,000 to Rs 1,25,000. VP Sales and General Manager roles command Rs 1,10,000 to Rs 2,80,000 monthly, with CEO and MD compensation reaching Rs 6,00,000 or more.
Is RERA registration required to work in real estate sales in Chennai?
RERA registration is mandatory for real estate agents and brokers who facilitate property transactions in Tamil Nadu under the Tamil Nadu Real Estate Regulatory Authority (TNRERA). Sales executives employed directly by a private developer typically operate under the developer's RERA registration. However, senior sales professionals and channel partner managers handling broker networks benefit greatly from obtaining individual RERA agent certification, which enhances credibility with clients and demonstrates compliance awareness in property transactions.
What does a digital marketing executive do for a real estate developer?
A digital marketing executive at a real estate developer manages all paid and organic digital lead generation activities for residential project launches. This includes running Google Search and Display campaigns targeting home buyers in Chennai, managing Facebook and Instagram lead ad campaigns, optimizing cost per lead, listing properties on real estate portals, managing the developer's social media presence, briefing creative teams on ad assets, and reporting campaign performance weekly. The core KPI is qualified lead volume at the lowest cost per lead to feed the pre-sales and sales teams.
What is the salary for a digital marketing executive in Chennai real estate?
Digital marketing executives in Chennai's real estate sector earn between Rs 18,000 and Rs 45,000 per month depending on experience and the scale of campaigns managed. Candidates with 1 to 2 years of experience managing basic campaigns earn Rs 18,000 to Rs 28,000. Those with 2 to 4 years handling significant budgets across Google and Meta platforms earn Rs 30,000 to Rs 45,000. Senior digital marketing managers overseeing multi-project campaigns and a team of executives earn Rs 50,000 to Rs 88,000 at established developers.
What certifications help a digital marketer get a real estate job in Chennai?
Google Ads certification (Search, Display, and Video) and Meta Blueprint certification are the most valued credentials for digital marketing roles in real estate. HubSpot Inbound Marketing certification demonstrates lead funnel knowledge. Google Analytics Individual Qualification certifies competency in campaign performance measurement. Real estate-specific knowledge of property portal advertising on 99acres and MagicBricks, combined with an understanding of RERA-compliant advertising guidelines, significantly differentiates candidates during hiring for digital marketing positions in Chennai real estate companies.
What is the salary for Digital Marketing Executive (Real Estate) in Chennai Real Estate Developer in
A Digital Marketing Executive (Real Estate) in Chennai earns between Rs.19,000 and Rs.46,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Digital Marketing Executive (Real Estate) jobs in
1 - 4 Years of relevant experience is typically required for Digital Marketing Executive (Real Estate) positions in Chennai's private Real Estate Developer sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Digital Marketing Executive (Real Estate) வேலைவாய்ப்பு. மாத சம்பளம் ரூ.19,000 முதல் ரூ.46,000 வரை. 1 - 4 Years અனுபவம் தேவை. Real Estate Developer-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.