Marketing and Brand Manager (Fitness Chain) Jobs in Chennai Fitness and Gym Chain

📋 Job Description

Jobzi is sourcing qualified candidates for Marketing and Brand Manager (Fitness Chain) positions in Chennai's private Fitness and Gym Chain sector. This is a full-time opportunity with a reputed Fitness and Wellness employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.

📌 Key Responsibilities

• Develop and execute the fitness chain's annual marketing strategy including brand positioning, campaign calendar, channel mix, budget allocation, and lead generation targets aligned with membership growth goals.
• Lead integrated marketing campaigns across digital, social media, outdoor, and in-centre channels for membership drives, new programme launches, seasonal promotions, and new branch openings.
• Manage the fitness chain's social media strategy and content calendar across Instagram, Facebook, YouTube, and WhatsApp to build brand awareness, drive engagement, and generate membership enquiry leads.
• Plan and oversee performance marketing campaigns on Meta Ads and Google Ads, managing agency relationships, budget pacing, audience targeting, creative testing, and optimisation to reduce cost per lead.
• Design and execute member acquisition campaigns including digital lead generation, referral programme marketing, corporate tie-up outreach, and partnership promotions with complementary health and wellness brands.
• Build and manage fitness influencer and brand ambassador partnerships including content collaboration agreements, campaign briefing, performance tracking, and ROI evaluation.
• Monitor and report on marketing performance against KPIs including cost per membership lead, lead-to-conversion rate, cost per acquisition, social growth, and digital revenue attribution on a monthly basis.

🎓 Qualifications and Requirements

• MBA in Marketing from a reputed institution with 4 to 10 years of marketing management experience in fitness, wellness, consumer services, or a brand-driven organised retail or healthcare environment.
• Demonstrated experience developing and executing integrated marketing strategies for a multi-location consumer brand with accountability for lead generation and membership acquisition targets.
• Deep proficiency in social media strategy and content management across Instagram, Facebook, YouTube, and WhatsApp for fitness or consumer lifestyle brand growth.
• Strong performance marketing skills including Meta Ads and Google Ads campaign management, audience targeting, creative strategy, A/B testing, and ROI optimisation.
• Experience designing and executing member acquisition and retention campaigns including referral programmes, corporate tie-up marketing, and seasonal membership promotion campaigns.
• Ability to build and manage influencer and brand ambassador partnerships aligned with the fitness chain's positioning, target audience, and campaign objectives.
• Strong analytical skills for tracking marketing KPIs, building campaign performance reports, and translating data insights into actionable optimisation decisions for the marketing team.
• Good Tamil and English communication skills for team coordination and client interaction in Chennai.

✅ Required Skills