Media Planner Jobs in Chennai Advertising Agency
⚡ Hiring Now🏫 Chennai Advertising Agency Employment Zones
Chennai's private advertising agencies provide creative strategy, media buying, and integrated campaign management for IT, manufacturing, automotive, healthcare, and commerce brands from offices in Guindy and Ambattur MIDC, employing Tamil-speaking copywriters, art directors, and account managers.
Advertising Agency employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Media Planner positions in Chennai's private Advertising Agency sector. This is a full-time opportunity with a reputed Advertising and Marketing Communications employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Develop integrated media plans across television, print, radio, outdoor, and digital channels aligned with client campaign objectives and budgets
- Analyse audience data, GRP targets, reach and frequency metrics, and CPM benchmarks to build efficient media schedules for client campaigns
- Prepare and present media proposals to account managers and clients, explaining channel rationale, audience targeting, and budget allocation decisions
- Co-ordinate with media vendors and publishing houses to obtain rate cards, negotiate media packages, and confirm space and airtime bookings
- Monitor live campaign delivery against planned GRP and impression targets and report variance and corrective actions to the media manager
- Compile post-campaign media delivery reports comparing planned versus achieved reach, frequency, GRPs, and cost efficiency metrics
- Track media market trends, new format launches, and seasonal rate movements to advise clients on optimal media planning timing and channel mix
🎓 Qualifications and Requirements
- Bachelor's degree in Mass Communication, Advertising, Marketing, or any discipline with interest in media planning and analytics
- Understanding of media planning concepts including GRP, TRP, reach, frequency, CPM, and cost-per-GRP for television and print media
- Familiarity with audience measurement tools and media research data used for television planning in the Indian market
- Basic proficiency in Microsoft Excel for media schedule preparation, budget tracking, and post-campaign delivery reporting
- Ability to analyse media options across TV, print, radio, outdoor, and digital and compare them objectively based on audience delivery and cost efficiency
- Strong numeracy and attention to detail for managing media budgets, booking confirmations, and campaign delivery metrics accurately
- 0 to 3 years of experience in media planning, media buying, or a related advertising operations role at an agency or media house
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
Graduate in Mass Communication, Advertising, or Marketing for copywriting and account management roles; Diploma or B.Des in Graphic Design for art direction and design roles; Google Ads and Meta Blueprint certification for digital marketing and performance roles; HubSpot Content Marketing certification for content and inbound roles; MBA Marketing for brand strategy and account planning roles; Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative and production roles; Google Analytics for digital media roles; knowledge of Tamil advertising and consumer culture for Chennai market-facing roles
Frequently Asked Questions
What types of roles are available at private advertising agencies in Chennai?
Private advertising agencies in Chennai hire across creative, media, account management, and digital functions. Creative roles include copywriters, art directors, and creative group heads. Media roles include media planners and outdoor planning executives. Account management roles range from account executives to client servicing directors. Digital roles cover social media managers, performance marketing managers, and digital marketing executives. BTL activation and brand strategy roles are also active across Chennai agencies.
What qualifications are typically required for advertising agency jobs in Chennai?
Most entry-level creative and account roles at Chennai advertising agencies require a graduate degree in Mass Communication, Advertising, Journalism, or Marketing. Art direction and design roles typically require a B.Des or Diploma in Graphic Design. Digital marketing roles prefer Google Ads or Meta Blueprint certification. Senior strategy roles often require an MBA in Marketing. Practical portfolio evidence of campaigns, copy samples, or design work is weighted as heavily as formal qualifications by most Chennai agency hiring teams.
What is the career growth path at a Chennai advertising agency?
Advertising agency careers in Chennai typically follow a defined progression. Creative staff move from junior copywriter or junior art director through senior creative to creative group head and eventually creative director. Account management staff progress from account executive to account manager, group account manager, and client servicing director. Media staff advance from media planner to media manager. Digital specialists grow from executive to manager and then to performance or digital director. Senior leaders can progress to agency CEO or MD positions.
What does a Media Planner do at a Chennai advertising agency?
A Media Planner at a Chennai advertising agency develops the media strategy and schedule for client campaigns by selecting the right mix of television, print, radio, outdoor, and digital channels to reach the target audience efficiently within the allocated budget. They analyse audience data, calculate GRPs and CPMs, co-ordinate media bookings with vendors, monitor campaign delivery, and prepare post-campaign reports. They work closely with account managers and the media buying team to optimise campaign performance.
What is GRP and why does a Media Planner need to understand it?
GRP stands for Gross Rating Point and is a standard metric for measuring the total advertising pressure delivered by a television or radio media schedule. One GRP equals one per cent of the target audience reached once. Media Planners at Chennai advertising agencies use GRP targets to define how much television weight a campaign requires, compare the efficiency of different TV channel packages, and report actual versus planned delivery to clients. GRP analysis is a fundamental skill for all media planning roles.
Can a fresher become a Media Planner at a Chennai advertising agency?
Yes, Chennai advertising agencies hire freshers for Media Planner roles, particularly candidates with a degree in Mass Communication, Advertising, or Marketing who demonstrate strong numerical aptitude and an understanding of media planning concepts. Entry-level media planners typically start as media planning assistants or junior planners and learn tools and processes on the job under a media manager. Strong Excel skills, an analytical mindset, and interest in audience data are the most important attributes for fresher media planning candidates.
What is the salary for Media Planner in Chennai Advertising Agency in
A Media Planner in Chennai earns between Rs.22,000 and Rs.50,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Media Planner jobs in
0 - 3 Years of relevant experience is typically required for Media Planner positions in Chennai's private Advertising Agency sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Media Planner வேலைவாய்ப்பு. மாத சம்பளம் ரூ.22,000 முதல் ரூ.50,000 வரை. 0 - 3 Years અனுபவம் தேவை. Advertising Agency-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.