Performance Marketing Manager Jobs in Chennai Advertising Agency
⚡ Hiring Now🏫 Chennai Advertising Agency Employment Zones
Chennai's private advertising agencies provide creative strategy, media buying, and integrated campaign management for IT, manufacturing, automotive, healthcare, and commerce brands from offices in Guindy and Ambattur MIDC, employing Tamil-speaking copywriters, art directors, and account managers.
Advertising Agency employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Performance Marketing Manager positions in Chennai's private Advertising Agency sector. This is a full-time opportunity with a reputed Advertising and Marketing Communications employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Lead paid digital media strategy and execution across Google Ads, Meta Ads, YouTube, and programmatic channels for agency clients with performance mandates
- Own ROAS, CPL, and CAC targets for assigned performance marketing accounts and make data-driven bid, budget, and audience optimisation decisions daily
- Build and manage attribution models to measure the contribution of each paid channel to lead generation, sales, and revenue outcomes for clients
- Develop full-funnel performance campaign architectures including awareness, consideration, and conversion stage campaigns with appropriate audience sequencing
- Manage and mentor digital marketing executives working on performance accounts, reviewing campaign setups and providing optimisation guidance
- Present monthly and quarterly performance reviews to senior clients, explaining ROAS trends, CPL movements, and strategic recommendations clearly
- Evaluate and implement new ad technology tools, automation features, and AI-driven bidding strategies to improve campaign efficiency and scale
🎓 Qualifications and Requirements
- 2 to 6 years of performance marketing experience managing Google Ads, Meta Ads, and multi-channel paid media campaigns with clear ROAS and CPL responsibility
- Advanced proficiency in Google Ads and Meta Ads Manager with experience managing campaigns for lead generation, e-commerce, or high-ticket service categories
- Strong analytical skills with the ability to build attribution frameworks and interpret multi-channel performance data in Google Analytics 4 or similar tools
- Experience managing significant monthly ad budgets with demonstrable improvements in ROAS, CPL reduction, or conversion rate achieved through optimisation
- Ability to develop performance funnel strategies that address audience segmentation, creative testing, landing page alignment, and bid strategy selection
- Excellent client communication skills with the ability to present complex performance data and strategic recommendations to senior brand stakeholders
- Graduate degree in Marketing, Business, or any discipline; Google Ads and Meta Blueprint certifications are expected for this level
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
Graduate in Mass Communication, Advertising, or Marketing for copywriting and account management roles; Diploma or B.Des in Graphic Design for art direction and design roles; Google Ads and Meta Blueprint certification for digital marketing and performance roles; HubSpot Content Marketing certification for content and inbound roles; MBA Marketing for brand strategy and account planning roles; Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative and production roles; Google Analytics for digital media roles; knowledge of Tamil advertising and consumer culture for Chennai market-facing roles
Frequently Asked Questions
What types of roles are available at private advertising agencies in Chennai?
Private advertising agencies in Chennai hire across creative, media, account management, and digital functions. Creative roles include copywriters, art directors, and creative group heads. Media roles include media planners and outdoor planning executives. Account management roles range from account executives to client servicing directors. Digital roles cover social media managers, performance marketing managers, and digital marketing executives. BTL activation and brand strategy roles are also active across Chennai agencies.
What qualifications are typically required for advertising agency jobs in Chennai?
Most entry-level creative and account roles at Chennai advertising agencies require a graduate degree in Mass Communication, Advertising, Journalism, or Marketing. Art direction and design roles typically require a B.Des or Diploma in Graphic Design. Digital marketing roles prefer Google Ads or Meta Blueprint certification. Senior strategy roles often require an MBA in Marketing. Practical portfolio evidence of campaigns, copy samples, or design work is weighted as heavily as formal qualifications by most Chennai agency hiring teams.
What is the career growth path at a Chennai advertising agency?
Advertising agency careers in Chennai typically follow a defined progression. Creative staff move from junior copywriter or junior art director through senior creative to creative group head and eventually creative director. Account management staff progress from account executive to account manager, group account manager, and client servicing director. Media staff advance from media planner to media manager. Digital specialists grow from executive to manager and then to performance or digital director. Senior leaders can progress to agency CEO or MD positions.
What does a Performance Marketing Manager do at a Chennai advertising agency?
A Performance Marketing Manager at a Chennai advertising agency leads the paid digital media function for clients with revenue and lead generation objectives. They own ROAS and CPL targets, build multi-channel campaign strategies, manage attribution models, optimise campaigns daily, and present performance insights to senior clients. They also manage junior team members and evaluate new ad technology to improve campaign efficiency. This is a high-accountability role directly tied to measurable client business outcomes.
What is the difference between a Performance Marketing Manager and a Media Planner at a Chennai agency?
A Media Planner at a Chennai advertising agency focuses on traditional and integrated media scheduling across TV, print, radio, outdoor, and digital channels, using GRP and CPM metrics to plan audience reach. A Performance Marketing Manager focuses exclusively on digital paid media with direct response objectives, managing ROAS, CPL, and conversion-based campaigns. Media Planners work within broader brand campaign plans, while Performance Marketing Managers are accountable for measurable revenue and lead outcomes from digital ad spend.
What salary does a Performance Marketing Manager earn at a Chennai advertising agency?
Performance Marketing Managers at Chennai advertising agencies earn between Rs.35,000 and Rs.85,000 per month. Managers with demonstrated ROAS improvement track records, experience managing monthly budgets above Rs.10 lakhs, and multi-channel performance expertise across Google and Meta platforms command the upper range. Those with additional programmatic or YouTube campaign experience at agencies serving e-commerce or national brand clients are among the highest-paid digital professionals in Chennai's advertising sector.
What is the salary for Performance Marketing Manager in Chennai Advertising Agency in
A Performance Marketing Manager in Chennai earns between Rs.37,000 and Rs.87,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Performance Marketing Manager jobs in
2 - 6 Years of relevant experience is typically required for Performance Marketing Manager positions in Chennai's private Advertising Agency sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Performance Marketing Manager வேலைவாய்ப்பு. மாத சம்பளம் ரூ.37,000 முதல் ரூ.87,000 வரை. 2 - 6 Years અனுபவம் தேவை. Advertising Agency-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.