Brand Tracking Analyst Jobs in Chennai Market Research Company
⚡ Hiring Now🏫 Chennai Market Research Company Employment Zones
Chennai's private market research companies provide consumer insights, field surveys, and data collection services to FMCG, retail, and IT, manufacturing, automotive, healthcare, and commerce clients from offices in Guindy and Ambattur MIDC, employing Tamil-speaking research executives, data analysts, and field supervisors.
Market Research Company employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Brand Tracking Analyst positions in Chennai's private Market Research Company sector. This is a full-time opportunity with a reputed Market Research and Consumer Insights employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Manage ongoing brand health tracker studies by coordinating fieldwork waves, monitoring quotas, and maintaining data consistency across time periods
- Analyse brand awareness, consideration, preference, and NPS data across successive research waves to identify statistically significant trends
- Prepare standardised wave-on-wave brand tracking reports with charts and written commentary for client brand teams
- Conduct competitive benchmarking analysis comparing client brand metrics against key category competitors across awareness and equity dimensions
- Identify anomalies in brand tracking data and investigate root causes including fieldwork quality issues or genuine market shifts
- Develop and maintain brand tracker dashboards using Excel or BI tools to provide clients with self-serve access to key metrics
- Collaborate with client servicing executives to present wave findings and respond to ad hoc brand performance queries from clients
🎓 Qualifications and Requirements
- Graduate in Marketing, Statistics, or a related discipline with interest in brand research and consumer insights
- Working knowledge of SPSS or Excel for time-series brand data analysis and wave-on-wave comparison
- Understanding of brand equity concepts including awareness funnel, consideration, preference, and net promoter score
- Ability to prepare well-structured brand tracking reports with clear data visualisation and written insight commentary
- Good attention to detail in verifying data consistency across multiple research waves and geographic segments
- Strong organisational skills for managing multiple tracker studies with recurring fieldwork and reporting cycles
- Freshers with relevant internship experience in brand management or market research are welcome to apply
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
Graduate or MBA Marketing for research executive and client servicing roles; SPSS, SAS, or R for quantitative data analysis roles; NVivo or Atlas.ti for qualitative research analysis; Python or SQL for advanced analytics and data science roles; GIS mapping tools for retail audit and geo-analytics roles; knowledge of NPS, CSAT, CES for customer experience research roles; Qualtrics or SurveyMonkey for online survey and panel research; Tamil language for field interviewing in Chennai; syndicated brand tracking research methodology awareness for brand equity and panel tracking roles
Frequently Asked Questions
What types of roles are available in market research companies in Chennai?
Private market research companies in Chennai hire across a broad range of functions including field investigation, data entry, quantitative and qualitative research, online and digital tracking, retail audit, mystery shopping, brand tracking, data analysis, client servicing, and senior research management. Entry-level roles such as field investigator and data entry operator are accessible to fresh graduates, while mid-level and senior roles in analytics, qualitative research, and client management require specialised skills and relevant experience.
What qualifications do employers look for in market research company jobs in Chennai?
Most private market research employers in Chennai require a graduate degree as a minimum for field and data entry roles, while research executive and analyst positions typically prefer MBA Marketing or post-graduate qualifications. Practical skills such as SPSS for quantitative analysis, NVivo for qualitative research, Qualtrics for survey administration, and Tamil language proficiency for Chennai field interviewing are weighted alongside formal education. Familiarity with research methodologies including FGD, IDI, retail audit, and brand tracking adds significant value.
Which areas in Chennai have the highest concentration of market research company jobs?
Nungambakkam, T. Nagar, and Anna Nagar are the primary zones in Chennai where private market research companies maintain regional offices and hire the most actively for research and client management roles. Adyar, Teynampet, Mylapore, Guindy, Velachery, Sholinganallur, and Egmore also host research agencies and consumer insights firms. Field investigation roles often require candidates to travel across all Chennai zones, making proximity to public transport a practical consideration.
What does a Brand Tracking Analyst do in a private market research company?
A Brand Tracking Analyst manages the data analysis and reporting for ongoing brand health monitoring studies that measure consumer awareness, consideration, preference, and loyalty for client brands over time. They run statistical wave analysis in SPSS, prepare tracker reports with trend charts, and identify significant shifts in brand KPIs that may indicate competitive or marketing effectiveness changes. This role is central to the continuous research revenue streams that form the backbone of most Chennai market research company businesses.
What brand equity metrics does a Brand Tracking Analyst work with in Chennai?
Brand Tracking Analysts in Chennai market research companies regularly work with top-of-mind awareness, spontaneous and aided brand recall, consideration rate, preference share, brand image attribute ratings, net promoter score, customer satisfaction index, and advertising recall metrics. Competitive benchmarking across these KPIs against two to five category competitors is a standard deliverable. Analysts are also expected to understand how marketing activity, media spend, and competitive launches influence wave-on-wave changes in brand equity indicators.
What is the career growth path for a Brand Tracking Analyst in market research?
A Brand Tracking Analyst typically progresses to Senior Brand Analyst, Research Manager, and Consumer Insights Manager over three to six years. Building expertise in advanced statistical techniques such as driver analysis and brand equity modelling, developing client presentation skills, and gaining cross-category research experience accelerates promotion. Many Brand Tracking Analysts in Chennai also move into client-side research, insights, or brand management roles after gaining three to four years of research experience.
What is the salary for Brand Tracking Analyst in Chennai Market Research Company in
A Brand Tracking Analyst in Chennai earns between Rs.22,000 and Rs.50,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Brand Tracking Analyst jobs in
0 - 3 Years of relevant experience is typically required for Brand Tracking Analyst positions in Chennai's private Market Research Company sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Brand Tracking Analyst வேலைவாய்ப்பு. மாத சம்பளம் ரூ.22,000 முதல் ரூ.50,000 வரை. 0 - 3 Years અனுபவம் தேவை. Market Research Company-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.