Digital PR Executive Jobs in Chennai PR and Communications Agency

📋 Job Description

Jobzi is sourcing qualified candidates for Digital PR Executive positions in Chennai's private PR and Communications Agency sector. This is a full-time opportunity with a reputed Public Relations and Corporate Communications employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.

📌 Key Responsibilities

• Pitch client news and story angles to online news portals, digital magazines, industry blogs, and podcasts to secure earned digital media coverage
• Build and maintain a targeted list of online media contacts including editors of digital publications, podcast hosts, and independent bloggers relevant to client sectors
• Monitor client brand mentions across online news, blogs, forums, and social platforms using Google Alerts and digital monitoring tools
• Coordinate link acquisition activities from earned media placements to improve client website domain authority and online visibility alongside the PR team
• Write press releases, digital media pitches, and media kit content optimised for Google News indexing and digital media publication standards
• Track online press coverage and compile digital clipping reports with domain authority, reach, and backlink data for client account reviews
• Support reputation management campaigns by identifying harmful or inaccurate digital content and coordinating correction or response strategies with senior leads

🎓 Qualifications and Requirements

• Bachelor's degree in Mass Communication, Journalism, Marketing, or any related discipline with interest in the intersection of PR and digital media
• 0 to 3 years of experience in digital PR, online media outreach, or content-driven link building at a PR or digital marketing agency
• Understanding of how domain authority, backlinks, and online press coverage contribute to brand search visibility and digital reputation
• Familiarity with digital media monitoring tools such as Google Alerts, Meltwater, or similar platforms for tracking online brand mentions
• Strong written communication skills with the ability to write press releases and pitches formatted for online publication standards and Google News requirements
• Basic understanding of SEO principles including how earned media placements and backlinks from authoritative publications benefit client search rankings
• Ability to maintain structured databases of digital media contacts, coverage records, and outreach activity for accurate client reporting
• Good Tamil and English communication skills for team coordination and client interaction in Chennai.

✅ Required Skills