Growth Marketing Executive Jobs in Chennai EdTech Company
⚡ Hiring Now🏫 Chennai Edtech Company Employment Zones
Chennai's private edtech companies offer online learning, test preparation, and skilling platforms for students and working professionals, with offices in Guindy and Ambattur MIDC employing Tamil-speaking content creators, academic counsellors, and edtech sales executives.
Edtech Company employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Growth Marketing Executive positions in Chennai's private EdTech Company sector. This is a full-time opportunity with a reputed EdTech and Online Learning employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Plan and execute paid digital marketing campaigns on Meta Ads, Google Ads, and YouTube to generate student leads for the company's online courses.
- Monitor and optimise campaign performance daily, adjusting targeting, creatives, and bidding strategies to improve cost per lead and enrollment conversion rates.
- Manage SEO and content marketing activities including blog posts, landing page optimisation, and keyword targeting to drive organic student acquisition.
- Design and execute email and WhatsApp marketing campaigns for lead nurturing, batch announcements, course launches, and re-engagement of inactive leads.
- Analyse funnel performance using Google Analytics, Meta Ads Manager, and CRM data to identify drop-off points and implement conversion rate improvements.
- Collaborate with the academic counseling team to understand lead quality issues and refine targeting and messaging strategies accordingly.
- Conduct A/B tests on ad creatives, landing pages, and email subject lines to identify the highest-performing variations for each student segment.
🎓 Qualifications and Requirements
- Graduate in Marketing, Business, or any discipline with one to four years of digital marketing experience, ideally in an EdTech or consumer internet environment.
- Hands-on experience managing Meta Ads and Google Ads campaigns with demonstrated ability to optimise for cost per lead and enrollment conversion.
- Familiarity with Google Analytics or equivalent analytics platforms for tracking marketing funnel performance and campaign attribution.
- Experience with email marketing tools and WhatsApp Business API for campaign automation and lead nurturing workflows.
- Understanding of SEO principles and content marketing strategies for organic student acquisition in competitive educational categories.
- Data-driven mindset with the ability to analyse campaign data, identify performance trends, and make creative and targeting decisions based on evidence.
- Strong written communication skills for creating or briefing engaging ad copy, landing page content, and email messaging tailored to student audiences.
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
B.Ed. or subject mastery degree for content development roles; Instructional Design certification (ATD, eLearning Guild) for ID roles; LMS administration certification (Canvas, Moodle, Google Classroom) for platform roles; Google Educator certification for K-12 content; Articulate Storyline or Adobe Captivate for eLearning development; NEET or JEE subject expertise for competitive exam content; Python or data science for analytics and AI-driven learning platform roles
Frequently Asked Questions
What types of roles do private EdTech companies in Chennai hire for?
Private EdTech companies in Chennai hire across a wide spectrum of roles including academic content writers, subject matter experts, instructional designers, video presenters, graphic designers, animation developers, LMS administrators, academic counselors, growth marketing executives, mobile and backend developers, data analysts, and senior leadership. Content and technology roles form the core hiring categories, while academic counseling and inside sales teams drive student enrollment. The diversity of roles makes Chennai's EdTech sector accessible to graduates from education, design, technology, and business backgrounds.
How do salaries at Chennai EdTech companies compare across content and technology roles?
Salaries at Chennai's private EdTech companies vary significantly by function. Academic content writers and junior counselors typically earn between eighteen thousand and forty-five thousand rupees monthly at entry level. Technology roles such as mobile developers and backend engineers command thirty-five thousand to eighty-two thousand rupees depending on experience. Senior leadership roles including academic heads and product managers earn sixty-five thousand to over one lakh fifty thousand rupees monthly. EdTech companies at growth stage with external funding tend to offer higher fixed salaries supplemented by performance incentives tied to student acquisition and content output targets.
What career growth opportunities exist at Chennai EdTech companies for content professionals?
Content professionals at Chennai's private EdTech companies can advance along two distinct tracks. The academic track moves from content writer to senior writer, subject matter expert, content lead, and eventually academic head or chief academic officer. The instructional design track advances from ID associate to senior instructional designer, ID lead, and learning experience design manager. Cross-functional moves into product management, curriculum strategy, and learning analytics are also well-supported at growing EdTech organisations. Companies building proprietary learning platforms create additional career paths into learning technology and content operations leadership.
What digital marketing skills are most critical for growth marketing roles at Chennai EdTech companies?
Paid social advertising on Meta platforms is the most critical skill for growth marketing roles at Chennai's private EdTech companies, as Facebook and Instagram campaigns drive the largest volume of student leads for most online education products targeting Indian learners. Google Ads proficiency for search and YouTube campaign management is the second most valued skill. Candidates who can independently manage campaign budgets, set up tracking pixels, create audience segments, and interpret cost-per-enrollment data are preferred. Understanding of WhatsApp marketing for lead nurturing and the ability to run A/B tests on creatives and landing pages round out the core skill set.
How is EdTech marketing different from general digital marketing in Chennai?
EdTech marketing in Chennai focuses on a highly specific acquisition funnel: generating student or parent leads who convert into paid course enrollments within a time-sensitive decision window tied to exam cycles or academic year milestones. Unlike e-commerce or FMCG marketing, EdTech campaigns require deep understanding of student aspirations, parental anxiety about educational outcomes, and competitive exam preparation timelines. Audience targeting for NEET and JEE segments requires precise demographic and interest parameter selection. Marketers who understand the education decision journey, including the role of social proof, mentor credibility, and outcome guarantees in conversion, perform significantly better in EdTech growth roles.
What metrics do growth marketing executives own at Chennai EdTech companies?
Growth marketing executives at Chennai's private EdTech companies are typically accountable for cost per lead, lead volume by channel, lead-to-enrollment conversion rate, and overall student acquisition cost. They also track return on ad spend for paid campaigns and organic traffic growth for SEO initiatives. Marketing executives working closely with the academic counseling team may also be measured on lead quality scores as rated by counselors based on conversion rates from assigned lead batches. Companies with performance-linked marketing roles offer incentive components tied to enrollment targets generated from marketing campaigns, creating alignment between marketing and revenue outcomes.
What is the salary for Growth Marketing Executive in Chennai EdTech Company in
A Growth Marketing Executive in Chennai earns between Rs.21,000 and Rs.51,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Growth Marketing Executive jobs in
1 - 4 Years of relevant experience is typically required for Growth Marketing Executive positions in Chennai's private EdTech Company sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Growth Marketing Executive வேலைவாய்ப்பு. மாத சம்பளம் ரூ.21,000 முதல் ரூ.51,000 வரை. 1 - 4 Years અனுபவம் தேவை. EdTech Company-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.