Meta Ads Specialist Jobs in Chennai Digital Marketing Agency

📋 Job Description

Jobzi is sourcing qualified candidates for Meta Ads Specialist positions in Chennai's private Digital Marketing Agency sector. This is a full-time opportunity with a reputed Digital Marketing and Advertising employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.

📌 Key Responsibilities

• Create and manage Facebook and Instagram ad campaigns for agency clients across Awareness, Traffic, Lead Generation, Engagement, and Conversion objectives
• Build audience segments using interest-based targeting, custom audiences from CRM data, and lookalike audiences to reach high-intent prospects
• Implement and verify Meta Pixel tracking on client websites using Meta Business Suite and Google Tag Manager to enable conversion optimisation
• Develop creative testing frameworks by running A/B tests on ad formats, images, videos, headlines, and CTAs to identify top-performing ad combinations
• Monitor campaign delivery, frequency, cost per result, and ROAS daily and make bid, budget, and creative adjustments to maintain performance targets
• Prepare detailed weekly and monthly campaign performance reports covering reach, impressions, CPM, CPC, CPL, ROAS, and attribution breakdowns
• Stay current with Meta Ads platform changes, new ad formats, iOS privacy updates, and Advantage+ campaign features to apply best practices for clients

🎓 Qualifications and Requirements

• 1 to 4 years of Meta Ads Manager experience with demonstrated results improving CPL or ROAS for client Facebook and Instagram campaigns
• Meta Blueprint certification in Meta Certified Digital Marketing Associate or Meta Certified Media Buying Professional is preferred
• Proficiency in building custom audiences, lookalike audiences, and retargeting segments in Meta Ads Manager
• Experience implementing Meta Pixel and Conversions API for accurate event tracking and conversion attribution under iOS 14+ privacy restrictions
• Ability to analyse ad creative performance data and develop data-informed hypotheses for creative iteration and testing
• Familiarity with Meta Business Suite, WhatsApp Business API campaigns, and Instagram Shopping integrations for e-commerce clients
• Graduate degree in any discipline; experience managing monthly Facebook and Instagram ad budgets above Rs.2 lakhs is advantageous
• Good Tamil and English communication skills for team coordination and client interaction in Chennai.

✅ Required Skills