Research Executive (Qualitative) Jobs in Chennai Market Research Company
⚡ Hiring Now🏫 Chennai Market Research Company Employment Zones
Chennai's private market research companies provide consumer insights, field surveys, and data collection services to FMCG, retail, and IT, manufacturing, automotive, healthcare, and commerce clients from offices in Guindy and Ambattur MIDC, employing Tamil-speaking research executives, data analysts, and field supervisors.
Market Research Company employment zones in Chennai include Guindy, Ambattur MIDC, Sholinganallur, Anna Nagar, Nungambakkam, T. Nagar, Adyar, Velachery, Taramani, and Perungudi.
📋 Job Description
Jobzi is sourcing qualified candidates for Research Executive (Qualitative) positions in Chennai's private Market Research Company sector. This is a full-time opportunity with a reputed Market Research and Consumer Insights employer in Chennai offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Chennai.
📌 Key Responsibilities
- Moderate focus group discussions and conduct in-depth interviews with consumers as per project discussion guides and research objectives
- Design and refine qualitative discussion guides and topic lists in consultation with senior researchers and clients
- Conduct ethnographic and observational research at homes, retail locations, and consumption occasions as assigned
- Transcribe, code, and thematically analyse qualitative interview and FGD recordings using NVivo or manual coding frameworks
- Prepare qualitative research reports with consumer verbatims, insight themes, and strategic implications for client delivery
- Assist in recruiting suitable respondents for qualitative studies by coordinating with field and recruitment teams
- Support senior managers in developing qualitative research proposals and presenting findings to client teams
🎓 Qualifications and Requirements
- Graduate or MBA in Marketing, Psychology, Sociology, or Social Sciences with interest in consumer behaviour
- Ability to moderate group discussions and conduct one-on-one consumer interviews in Tamil and English
- Familiarity with qualitative research methods including FGD, IDI, ethnography, and projective techniques
- Basic experience with NVivo, Atlas.ti, or manual thematic coding for qualitative data analysis
- Strong listening skills and the ability to probe consumer responses to uncover latent insights
- Good report writing skills with the ability to integrate consumer verbatims and thematic findings clearly
- Freshers with social science backgrounds and research internship experience are welcome to apply
- Good Tamil and English communication skills for team coordination and client interaction in Chennai.
✅ Required Skills
🏆 Certifications and Qualifications
Graduate or MBA Marketing for research executive and client servicing roles; SPSS, SAS, or R for quantitative data analysis roles; NVivo or Atlas.ti for qualitative research analysis; Python or SQL for advanced analytics and data science roles; GIS mapping tools for retail audit and geo-analytics roles; knowledge of NPS, CSAT, CES for customer experience research roles; Qualtrics or SurveyMonkey for online survey and panel research; Tamil language for field interviewing in Chennai; syndicated brand tracking research methodology awareness for brand equity and panel tracking roles
Frequently Asked Questions
What types of roles are available in market research companies in Chennai?
Private market research companies in Chennai hire across a broad range of functions including field investigation, data entry, quantitative and qualitative research, online and digital tracking, retail audit, mystery shopping, brand tracking, data analysis, client servicing, and senior research management. Entry-level roles such as field investigator and data entry operator are accessible to fresh graduates, while mid-level and senior roles in analytics, qualitative research, and client management require specialised skills and relevant experience.
What qualifications do employers look for in market research company jobs in Chennai?
Most private market research employers in Chennai require a graduate degree as a minimum for field and data entry roles, while research executive and analyst positions typically prefer MBA Marketing or post-graduate qualifications. Practical skills such as SPSS for quantitative analysis, NVivo for qualitative research, Qualtrics for survey administration, and Tamil language proficiency for Chennai field interviewing are weighted alongside formal education. Familiarity with research methodologies including FGD, IDI, retail audit, and brand tracking adds significant value.
Which areas in Chennai have the highest concentration of market research company jobs?
Nungambakkam, T. Nagar, and Anna Nagar are the primary zones in Chennai where private market research companies maintain regional offices and hire the most actively for research and client management roles. Adyar, Teynampet, Mylapore, Guindy, Velachery, Sholinganallur, and Egmore also host research agencies and consumer insights firms. Field investigation roles often require candidates to travel across all Chennai zones, making proximity to public transport a practical consideration.
What does a Research Executive (Qualitative) do in a private market research company?
A Research Executive (Qualitative) plans and conducts focus group discussions, in-depth consumer interviews, and ethnographic studies to generate rich consumer insights for client brands. They design discussion guides, recruit respondents, moderate sessions, transcribe and analyse data, and write qualitative reports with actionable insights. This role requires strong interpersonal and listening skills, cultural sensitivity, and the ability to identify underlying consumer attitudes and motivations beyond surface-level responses.
What is the difference between quantitative and qualitative research executive roles in market research?
A Quantitative Research Executive works with large structured survey datasets analysed using SPSS or Excel to produce statistically measurable findings such as market share, brand awareness scores, and usage frequency percentages. A Qualitative Research Executive works with smaller samples through interviews and group discussions to understand the why behind consumer behaviour, generating narrative insights rather than numerical outputs. Most Chennai market research companies employ both types of executives and some researchers develop skills in both methodologies.
Which skills are most important for a Qualitative Research Executive in Chennai market research?
Strong moderation skills in both Tamil and English are the most critical capability for Qualitative Research Executive roles in Chennai, since most local consumer research involves Tamil-speaking respondents. The ability to design probing discussion guides, identify insight themes across multiple interviews, and write compelling qualitative reports with consumer verbatims and strategic implications is equally important. Familiarity with NVivo or basic thematic coding frameworks and experience moderating FGDs independently distinguishes stronger candidates.
What is the salary for Research Executive (Qualitative) in Chennai Market Research Company in
A Research Executive (Qualitative) in Chennai earns between Rs.20,000 and Rs.42,000 per month in July 2026, depending on experience, skills, and employer.
What experience is required for Research Executive (Qualitative) jobs in
0 - 3 Years of relevant experience is typically required for Research Executive (Qualitative) positions in Chennai's private Market Research Company sector.
வேலை விவரம் - தமிழில்
Chennai-ல் Research Executive (Qualitative) வேலைவாய்ப்பு. மாத சம்பளம் ரூ.20,000 முதல் ரூ.42,000 வரை. 0 - 3 Years અனுபவம் தேவை. Market Research Company-ல் Full Time பணி. ஆர்வமுள்ளவர்கள் Jobzi மூலம் விண்ணப்பிக்கலாம்.