Content Strategist Jobs in Coimbatore Digital Marketing Agency

📋 Job Description

Jobzi is sourcing qualified candidates for Content Strategist positions in Coimbatore's private Digital Marketing Agency sector. This is a full-time opportunity with a reputed Digital Marketing and Advertising employer in Coimbatore offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Coimbatore.

📌 Key Responsibilities

• Develop comprehensive content strategies for clients that align with their business objectives, target audience segments, and SEO goals
• Conduct content audits of existing client websites to identify gaps, underperforming pages, and opportunities for content consolidation or expansion
• Build topic cluster and pillar page architectures that support organic search visibility across target keyword groups
• Brief and supervise content writers, freelancers, and editors to ensure output quality meets editorial and SEO standards
• Collaborate with SEO managers, account managers, and clients during quarterly planning sessions to define content priorities and resource allocation
• Develop editorial calendars covering blog content, guest posting, email sequences, and social content to create a unified narrative across touchpoints
• Analyse content performance data monthly using Google Analytics 4 and Search Console to refine strategy and prioritise high-impact content topics

🎓 Qualifications and Requirements

• 2 to 6 years of experience in content marketing, editorial management, or SEO-driven content production in an agency or brand environment
• Demonstrated ability to build and execute topic cluster strategies that have measurably improved organic traffic for clients or employers
• Strong briefing skills to direct writers and ensure content consistently meets quality, accuracy, and SEO-optimisation standards
• Experience with content audit tools such as Screaming Frog, Semrush Site Audit, or Ahrefs Site Explorer
• Proficiency in Google Analytics 4 and Search Console to track content performance and identify high-priority optimisation opportunities
• Ability to manage multiple client content strategies simultaneously and communicate strategy rationale clearly to both internal teams and clients
• Graduate degree in English, Journalism, Mass Communication, Marketing, or a related discipline; content certifications from HubSpot or Semrush are advantageous
• Good Tamil and English communication skills for team coordination and client interaction in Coimbatore.

✅ Required Skills

🏆 Certifications and Qualifications

Google Ads certification via Google Skillshop; Meta Blueprint certification for Facebook and Instagram advertising; HubSpot Inbound Marketing and Content Marketing certifications; SEMrush Academy or Ahrefs certification for SEO; Google Analytics 4 (GA4) certification; Hootsuite Social Media certification; YouTube Content certification; Adobe Creative Cloud certifications for design roles; CXL Institute for conversion rate optimization; IELTS for international client communication roles