Brand Tracking Analyst Jobs in Coimbatore Market Research Company

📋 Job Description

Jobzi is sourcing qualified candidates for Brand Tracking Analyst positions in Coimbatore's private Market Research Company sector. This is a full-time opportunity with a reputed Market Research and Consumer Insights employer in Coimbatore offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Coimbatore.

📌 Key Responsibilities

• Manage ongoing brand health tracker studies by coordinating fieldwork waves, monitoring quotas, and maintaining data consistency across time periods
• Analyse brand awareness, consideration, preference, and NPS data across successive research waves to identify statistically significant trends
• Prepare standardised wave-on-wave brand tracking reports with charts and written commentary for client brand teams
• Conduct competitive benchmarking analysis comparing client brand metrics against key category competitors across awareness and equity dimensions
• Identify anomalies in brand tracking data and investigate root causes including fieldwork quality issues or genuine market shifts
• Develop and maintain brand tracker dashboards using Excel or BI tools to provide clients with self-serve access to key metrics
• Collaborate with client servicing executives to present wave findings and respond to ad hoc brand performance queries from clients

🎓 Qualifications and Requirements

• Graduate in Marketing, Statistics, or a related discipline with interest in brand research and consumer insights
• Working knowledge of SPSS or Excel for time-series brand data analysis and wave-on-wave comparison
• Understanding of brand equity concepts including awareness funnel, consideration, preference, and net promoter score
• Ability to prepare well-structured brand tracking reports with clear data visualisation and written insight commentary
• Good attention to detail in verifying data consistency across multiple research waves and geographic segments
• Strong organisational skills for managing multiple tracker studies with recurring fieldwork and reporting cycles
• Freshers with relevant internship experience in brand management or market research are welcome to apply
• Good Tamil and English communication skills for team coordination and client interaction in Coimbatore.

✅ Required Skills

🏆 Certifications and Qualifications

Graduate or MBA Marketing for research executive and client servicing roles; SPSS, SAS, or R for quantitative data analysis roles; NVivo or Atlas.ti for qualitative research analysis; Python or SQL for advanced analytics and data science roles; GIS mapping tools for retail audit and geo-analytics roles; knowledge of NPS, CSAT, CES for customer experience research roles; Qualtrics or SurveyMonkey for online survey and panel research; Tamil language for field interviewing in Coimbatore; syndicated brand tracking research methodology awareness for brand equity and panel tracking roles