Digital Marketing Executive Jobs in Coimbatore Advertising Agency

📋 Job Description

Jobzi is sourcing qualified candidates for Digital Marketing Executive positions in Coimbatore's private Advertising Agency sector. This is a full-time opportunity with a reputed Advertising and Marketing Communications employer in Coimbatore offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Coimbatore.

📌 Key Responsibilities

• Execute digital marketing campaigns across Google Ads, Meta Ads, and social media platforms for assigned client accounts at the advertising agency
• Manage social media content calendars, schedule posts, monitor community engagement, and compile monthly performance reports for clients
• Run and optimise Google Search and Display campaigns and Meta Ads campaigns within client-approved budgets and performance targets
• Perform on-page SEO tasks including keyword tagging, meta description updates, and basic content optimisation for client websites
• Track and report weekly and monthly digital campaign performance metrics including impressions, clicks, CTR, CPL, and ROAS across platforms
• Co-ordinate with the creative team to brief and collect digital ad creatives, social media visuals, and web banner assets for campaign deployment
• Stay updated on platform algorithm changes, new ad formats, and digital marketing best practices and apply relevant updates to client campaigns

🎓 Qualifications and Requirements

• Bachelor's degree in Marketing, Mass Communication, or any discipline with hands-on exposure to digital marketing campaign management
• Working knowledge of Google Ads campaign setup including Search, Display, and basic Shopping campaigns with conversion tracking
• Familiarity with Meta Ads Manager for creating and managing Facebook and Instagram campaigns across Awareness, Traffic, and Conversion objectives
• Basic understanding of SEO principles including keyword research, on-page optimisation, and tracking organic performance using Google Search Console
• Experience managing brand social media pages including content scheduling, community management, and monthly analytics reporting
• Google Ads certification from Google Skillshop or Meta Blueprint certification is preferred but not mandatory for entry-level roles
• Strong attention to detail for managing campaign budgets, tracking performance metrics, and delivering accurate client reports on schedule
• Good Tamil and English communication skills for team coordination and client interaction in Coimbatore.

✅ Required Skills

🏆 Certifications and Qualifications

Graduate in Mass Communication, Advertising, or Marketing for copywriting and account management roles; Diploma or B.Des in Graphic Design for art direction and design roles; Google Ads and Meta Blueprint certification for digital marketing and performance roles; HubSpot Content Marketing certification for content and inbound roles; MBA Marketing for brand strategy and account planning roles; Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creative and production roles; Google Analytics for digital media roles; knowledge of Tamil advertising and consumer culture for Coimbatore market-facing roles