Field Investigator / Market Researcher Jobs in Coimbatore Market Research Company

📋 Job Description

Jobzi is sourcing qualified candidates for Field Investigator / Market Researcher positions in Coimbatore's private Market Research Company sector. This is a full-time opportunity with a reputed Market Research and Consumer Insights employer in Coimbatore offering competitive salary, structured growth, and a professional work environment. Tamil communication skills are preferred alongside English for professional and business interaction in Coimbatore.

📌 Key Responsibilities

• Conduct face-to-face consumer surveys and in-depth interviews at assigned locations across Coimbatore as per project brief
• Administer structured questionnaires accurately and ensure all responses are recorded as per research protocol
• Meet daily field assignment targets including interview quotas for age, gender, and product usage profiles
• Verify respondent eligibility against screening criteria before beginning the main questionnaire
• Submit completed interview data to supervisors daily via paper forms or CAPI mobile applications
• Follow up with hard-to-reach respondent segments and report coverage gaps to the field supervisor
• Maintain professional conduct during field interactions and comply with all respondent confidentiality guidelines

🎓 Qualifications and Requirements

• Graduate degree in any discipline with good communication skills in Tamil and basic English
• Willingness to travel extensively across Coimbatore zones for field data collection assignments
• Ability to conduct structured interviews accurately and meet daily field productivity targets
• Basic familiarity with questionnaire formats and response coding conventions
• Good interpersonal skills to approach and engage consumers for survey participation
• Physical fitness and ability to work in varied outdoor and retail environments
• Freshers with interest in market research and consumer behaviour are encouraged to apply
• Good Tamil and English communication skills for team coordination and client interaction in Coimbatore.

✅ Required Skills

🏆 Certifications and Qualifications

Graduate or MBA Marketing for research executive and client servicing roles; SPSS, SAS, or R for quantitative data analysis roles; NVivo or Atlas.ti for qualitative research analysis; Python or SQL for advanced analytics and data science roles; GIS mapping tools for retail audit and geo-analytics roles; knowledge of NPS, CSAT, CES for customer experience research roles; Qualtrics or SurveyMonkey for online survey and panel research; Tamil language for field interviewing in Coimbatore; syndicated brand tracking research methodology awareness for brand equity and panel tracking roles